Frequently asked questions about Lead Recorder

How does it know where a lead came from?

The snippet reads UTM parameters, the HTTP referrer, and the landing page URL on arrival, storing it in the browser session to stitch to the lead when a form is submitted or call clicked.

Do I need a developer?

No. You only need to paste one script tag in your site header, similar to adding a Facebook pixel, which works on WordPress, Squarespace, Wix, and Webflow.

What can it track besides forms?

It tracks click-to-call phone taps, mailto clicks, and bookings through Calendly or external systems like GetTimely and Acuity.

Is there a free plan?

Yes. The free plan works forever for one site with the last 10 leads and all features, requiring no credit card or trial period.