Frequently asked questions about AdRate
What is AdRate's relationship with TikTok?
AdRate is developed by New Rate, a TikTok for Business authorized partner. It operates via TikTok's official Marketing API, complying with all developer policies and data usage agreements.
Can AdRate replace TikTok Ads Manager?
No, AdRate extends Ads Manager. You still need a TikTok ad account. AdRate adds multi-account management, 24/7 automated rules, cross-account copying, and a dedicated GMV Max engine not available natively.
How do AdRate rules differ from TikTok's native rules?
TikTok's native rules are per-account and basic. AdRate offers a unified cross-account engine with multi-condition/action combos, compound metrics (ROAS + spend + CPA), and higher frequencies (1 min for Ads, 10 min for GMV Max on paid plans).
What do I need to get started?
Three steps: have a TikTok for Business ad account, connect it via TikTok OAuth in AdRate (~30 seconds), then start using it. It's a pure web app with no installation; the free plan requires no credit card.